We’re Klar&Co. Our name is new, but our roots are deep. As pioneers in natural beauty with brands like Yes To…, we brought our extensive experience of clean, green products to launching our own company, Trendsformers. Recently, we decided on a name change, so we’re now Klar&Co. We’re proud of what we’ve accomplished, and we’ve decided to put our family’s name front and center. 

Klar&Co. is inclusive, innovative, sustainable, accessible self-care for all and we’re making beauty better. We are a family company with a wealth of experience and an eye for innovation in the self-care space that is dedicated to making the best in beauty accessible to everyone. We’ve grown quickly in recent years by building a reputation for successful retail partnerships and delivering products to customers that they love and that make them feel good. Thanks to our years of successful work in the industry, we've established professional relationships and an industry infrastructure worldwide that keeps us in tune with the trends, the innovations, and the innovators that help us bring a unique insight to everything we do. We’ve built something special, and we want to share it with the world.